According to a 2024 survey in Malaysia, more than 50 percent of respondents had brand interactions and did online shopping on TikTok. In recent years, the social media platform is becoming more popular, especially among Gen Z, and in Malaysia there were around 17 million TikTok users in 2023.
Leading social media platforms for shopping and brand interaction in Malaysia as of March 2024
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Standard Insights. (March 14, 2024). Leading social media platforms for shopping and brand interaction in Malaysia as of March 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1479112/malaysia-leading-social-networks-for-brand-interaction/
Standard Insights. "Leading social media platforms for shopping and brand interaction in Malaysia as of March 2024." Chart. March 14, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1479112/malaysia-leading-social-networks-for-brand-interaction/
Standard Insights. (2024). Leading social media platforms for shopping and brand interaction in Malaysia as of March 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1479112/malaysia-leading-social-networks-for-brand-interaction/
Standard Insights. "Leading Social Media Platforms for Shopping and Brand Interaction in Malaysia as of March 2024." Statista, Statista Inc., 14 Mar 2024, https://www.statista.com/statistics/1479112/malaysia-leading-social-networks-for-brand-interaction/
Standard Insights, Leading social media platforms for shopping and brand interaction in Malaysia as of March 2024 Statista, https://www.statista.com/statistics/1479112/malaysia-leading-social-networks-for-brand-interaction/ (last visited August 24, 2024)
Leading social media platforms for shopping and brand interaction in Malaysia as of March 2024 [Graph], Standard Insights, March 14, 2024. [Online]. Available: https://www.statista.com/statistics/1479112/malaysia-leading-social-networks-for-brand-interaction/