According to a survey conducted in March 2024 among online shoppers, 34 percent of consumers in the United States expected companies to respond promptly to their negative feedback or reviews, within a duration of 24 hours. Only 11 percent of shoppers found a response given within 72 hours or more acceptable.
Shoppers' expected response time when providing negative reviews or feedback to a company in the United States in 2024
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Share of respondents
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During the survey, the questions were phrased as follows: If you provide a negative review or feedback to a company, how quickly do you expect a response back from them?
Date of publication is the date of access.
Percentages going over 100 percent are likely due to rounding.
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Bizrate Insights. (June 3, 2024). Shoppers' expected response time when providing negative reviews or feedback to a company in the United States in 2024 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1479110/shoppers-expected-response-time-to-negative-reviews-usa/
Bizrate Insights. "Shoppers' expected response time when providing negative reviews or feedback to a company in the United States in 2024 ." Chart. June 3, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1479110/shoppers-expected-response-time-to-negative-reviews-usa/
Bizrate Insights. (2024). Shoppers' expected response time when providing negative reviews or feedback to a company in the United States in 2024 . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1479110/shoppers-expected-response-time-to-negative-reviews-usa/
Bizrate Insights. "Shoppers' Expected Response Time When Providing Negative Reviews or Feedback to a Company in The United States in 2024 ." Statista, Statista Inc., 3 Jun 2024, https://www.statista.com/statistics/1479110/shoppers-expected-response-time-to-negative-reviews-usa/
Bizrate Insights, Shoppers' expected response time when providing negative reviews or feedback to a company in the United States in 2024 Statista, https://www.statista.com/statistics/1479110/shoppers-expected-response-time-to-negative-reviews-usa/ (last visited August 25, 2024)
Shoppers' expected response time when providing negative reviews or feedback to a company in the United States in 2024 [Graph], Bizrate Insights, June 3, 2024. [Online]. Available: https://www.statista.com/statistics/1479110/shoppers-expected-response-time-to-negative-reviews-usa/