According to a survey conducted in March 2024 among online shoppers in the United States, nearly three-quarters of elderly shoppers above the age of 64 would switch shopping channels from online to in-store and vice versa in order to find lower prices. On the other hand, this figure stood at only 41 percent among shoppers in the youngest age group, from 18 to 29 years old.
Reasons shoppers would choose to switch shopping channels from online to in-store and vice versa in the United States in 2024, by age group
Characteristic
18-29 years old
30-39 years old
40-54 years old
55-64 years old
65 years old and above
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During the survey, the questions were phrased as follows: Which of the following influences your desire to shift your buying from one channel to another (e.g., bricks-and-mortar store to online)?
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Bizrate Insights. (June 3, 2024). Reasons shoppers would choose to switch shopping channels from online to in-store and vice versa in the United States in 2024, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1479092/reasons-for-switching-shopping-channels-by-age-group/
Bizrate Insights. "Reasons shoppers would choose to switch shopping channels from online to in-store and vice versa in the United States in 2024, by age group ." Chart. June 3, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1479092/reasons-for-switching-shopping-channels-by-age-group/
Bizrate Insights. (2024). Reasons shoppers would choose to switch shopping channels from online to in-store and vice versa in the United States in 2024, by age group . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1479092/reasons-for-switching-shopping-channels-by-age-group/
Bizrate Insights. "Reasons Shoppers Would Choose to Switch Shopping Channels from Online to In-store and Vice Versa in The United States in 2024, by Age Group ." Statista, Statista Inc., 3 Jun 2024, https://www.statista.com/statistics/1479092/reasons-for-switching-shopping-channels-by-age-group/
Bizrate Insights, Reasons shoppers would choose to switch shopping channels from online to in-store and vice versa in the United States in 2024, by age group Statista, https://www.statista.com/statistics/1479092/reasons-for-switching-shopping-channels-by-age-group/ (last visited August 25, 2024)
Reasons shoppers would choose to switch shopping channels from online to in-store and vice versa in the United States in 2024, by age group [Graph], Bizrate Insights, June 3, 2024. [Online]. Available: https://www.statista.com/statistics/1479092/reasons-for-switching-shopping-channels-by-age-group/