According to a survey conducted in March 2024 among online shoppers in the United States, nearly three-quarters of elderly shoppers above the age of 64 would switch shopping channels from online to in-store and vice versa in order to find lower prices. On the other hand, this figure stood at only 41 percent among shoppers in the youngest age group, from 18 to 29 years old.
Reasons shoppers would choose to switch shopping channels from online to in-store and vice versa in the United States in 2024, by age group
During the survey, the questions were phrased as follows: Which of the following influences your desire to shift your buying from one channel to another (e.g., bricks-and-mortar store to online)?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bizrate Insights. (June 3, 2024). Reasons shoppers would choose to switch shopping channels from online to in-store and vice versa in the United States in 2024, by age group [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1479092/reasons-for-switching-shopping-channels-by-age-group/
Bizrate Insights. "Reasons shoppers would choose to switch shopping channels from online to in-store and vice versa in the United States in 2024, by age group ." Chart. June 3, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1479092/reasons-for-switching-shopping-channels-by-age-group/
Bizrate Insights. (2024). Reasons shoppers would choose to switch shopping channels from online to in-store and vice versa in the United States in 2024, by age group . Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1479092/reasons-for-switching-shopping-channels-by-age-group/
Bizrate Insights. "Reasons Shoppers Would Choose to Switch Shopping Channels from Online to In-store and Vice Versa in The United States in 2024, by Age Group ." Statista, Statista Inc., 3 Jun 2024, https://www.statista.com/statistics/1479092/reasons-for-switching-shopping-channels-by-age-group/
Bizrate Insights, Reasons shoppers would choose to switch shopping channels from online to in-store and vice versa in the United States in 2024, by age group Statista, https://www.statista.com/statistics/1479092/reasons-for-switching-shopping-channels-by-age-group/ (last visited November 22, 2024)
Reasons shoppers would choose to switch shopping channels from online to in-store and vice versa in the United States in 2024, by age group [Graph], Bizrate Insights, June 3, 2024. [Online]. Available: https://www.statista.com/statistics/1479092/reasons-for-switching-shopping-channels-by-age-group/
