According to a survey conducted in March 2024 among online shoppers in the United States, lower prices are the main reason for the decision to switch shopping channels from online to in-store and vice versa, with six in 10 shoppers citing it as an influencing factor. On the other hand, only about three in 10 shoppers would switch shopping channels to find products on promotion.
Reasons shoppers would choose to switch shopping channels from online to in-store, and vice versa, in the United States in 2024
During the survey, the questions were phrased as follows: Which of the following influences your desire to shift your buying from one channel to another (e.g., bricks-and-mortar store to online)?
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Bizrate Insights. (June 3, 2024). Reasons shoppers would choose to switch shopping channels from online to in-store, and vice versa, in the United States in 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1479090/reasons-for-switching-shopping-channels-usa/
Bizrate Insights. "Reasons shoppers would choose to switch shopping channels from online to in-store, and vice versa, in the United States in 2024." Chart. June 3, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1479090/reasons-for-switching-shopping-channels-usa/
Bizrate Insights. (2024). Reasons shoppers would choose to switch shopping channels from online to in-store, and vice versa, in the United States in 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1479090/reasons-for-switching-shopping-channels-usa/
Bizrate Insights. "Reasons Shoppers Would Choose to Switch Shopping Channels from Online to In-store, and Vice Versa, in The United States in 2024." Statista, Statista Inc., 3 Jun 2024, https://www.statista.com/statistics/1479090/reasons-for-switching-shopping-channels-usa/
Bizrate Insights, Reasons shoppers would choose to switch shopping channels from online to in-store, and vice versa, in the United States in 2024 Statista, https://www.statista.com/statistics/1479090/reasons-for-switching-shopping-channels-usa/ (last visited November 22, 2024)
Reasons shoppers would choose to switch shopping channels from online to in-store, and vice versa, in the United States in 2024 [Graph], Bizrate Insights, June 3, 2024. [Online]. Available: https://www.statista.com/statistics/1479090/reasons-for-switching-shopping-channels-usa/
