Number of women using hair lacquer in Germany 2023
In 2023, around 2.22 million women in the German-speaking population aged 14 years and older reported that they have used hair lacquer in the last seven days. While hair lacquer is essentially hairspray, it is called so due to a higher strength level and is typically used for more complex hairstyles that need to withstand longer exposure.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
