In 2024, around 3.5 million women in the German-speaking population aged 14 years and older stated that they have used hair removal cream in the last seven days.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of women using hair removal cream in Germany from 2019 to 2024
(in millions)
Base: German-speaking population aged 14 years and older in private households with main place of residence in the Federal Republic of Germany.
Information on the total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million peopleÂ
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people
2024: 23,485 respondents, representing 70.48 million people.
Further information on methodology available here.
This question was asked during the survey in the following wording: "This list contains various items for body care and cosmetics. Which of these have you personally used in the last seven days? - Hair removal cream"
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IfD Allensbach. (June 18, 2024). Number of women using hair removal cream in Germany from 2019 to 2024 (in millions) [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1479063/number-women-using-hair-removal-cream-germany/
IfD Allensbach. "Number of women using hair removal cream in Germany from 2019 to 2024 (in millions)." Chart. June 18, 2024. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1479063/number-women-using-hair-removal-cream-germany/
IfD Allensbach. (2024). Number of women using hair removal cream in Germany from 2019 to 2024 (in millions). Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1479063/number-women-using-hair-removal-cream-germany/
IfD Allensbach. "Number of Women Using Hair Removal Cream in Germany from 2019 to 2024 (in Millions)." Statista, Statista Inc., 18 Jun 2024, https://www.statista.com/statistics/1479063/number-women-using-hair-removal-cream-germany/
IfD Allensbach, Number of women using hair removal cream in Germany from 2019 to 2024 (in millions) Statista, https://www.statista.com/statistics/1479063/number-women-using-hair-removal-cream-germany/ (last visited January 09, 2025)
Number of women using hair removal cream in Germany from 2019 to 2024 (in millions) [Graph], IfD Allensbach, June 18, 2024. [Online]. Available: https://www.statista.com/statistics/1479063/number-women-using-hair-removal-cream-germany/
