Number of women using facial masks in Germany 2024
At the time of the survey in 2024, around 7.74 million women in the German-speaking population aged 14 years and older stated that they have used face masks in the last seven days.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.