Cosmetic, hair, body care product usage Germany 2023
In 2023, around 91 percent of consumers in Germany had used shower products in the last seven days, which was not a significant change compared to the previous two years. Perhaps predictably so, other leading products used within the last week at the time of the survey were shampoo and deodorant.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
