Interest in haircare and hairstyles Germany 2019-2024

Information on population:
Base: German-speaking population from 14 years of age in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people.
2020: 23,191 respondents, representing 70.64 million people.
2021: 22,563 respondents, representing 70.54 million people.
2022: 23,015 respondents, representing 70.60 million people.
2023: 23,524 respondents, representing 70.08 million people.

Further information on the methodology can be found here.
During the survey, the question was asked in the following wording: "It is often the case that one wants to find out more about something and is less interested in something else. Could you please take a look at these cards and distribute them on this sheet, depending on how interested you are. You can see what is on here. Topic: haircare, hairstyles.”