Interest in skin and body care Germany 2019-2024
In 2024, around 32.28 million Germans were moderately interested in skin and body care. This was not a significant change compared to the year before.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.