Advertising expenditure in the cosmetics industry Germany 2022, by product group

Published by Statista Research Department, Jul 16, 2024

Haircare saw the highest advertising expenditure among the cosmetic product groups listed in 2022, at around 316 million euros, though this was a decrease compared to the year before. Total advertising expenditure amounted to around 1.49 billion euros that same year.

Advertising expenditure in the cosmetics industry in Germany in 2021 and 2022, by product group (in million euros)

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Release date

October 2022

Region

Germany

Survey time period

2021 and 2022 (January to September)

Supplementary notes

Figures were rounded.

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Statistics on " Cosmetics in Germany "

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Other statistics that may interest you Cosmetics in Germany

Market overview

8

Foreign trade

5

Industry structure

8

Market leaders

5

Consumer opinions

5

Women's cosmetics - use

8

Women's cosmetics - brands

8

Men's cosmetics - use

8

Men's cosmetics - brands

7

Natural cosmetics

7

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Topics

Cosmetics in GermanyCosmetics consumer behavior in the U.S.Cosmetics market in the United Kingdom (UK)Cosmetics and body care industry in DenmarkCosmetics in the Asia-Pacific region
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