Annual change in advertising spending in Brazil 2024, by channel

Published by
J. G. Navarro,
Jul 9, 2024
It was forecast that, in 2024, influencer advertising spending in Brazil will increase by 11.3 percent compared to the previous year – the only double-digit growth rate among the presented ad media. Digital banner and out-of-home (OOH) ad revenues were projected to follow with annual increase rates of 7.8 and 7.7 percent, respectively.

Annual change in advertising spending in Brazil in 2024, by channel

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Supplementary notes

Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.

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