Survey on interest in politics in Germany in 2023
In 2023, there were around 16.5 million people in the German-speaking population, aged 14 years and older, who were particularly interested in politics. Around 12.4 million people saw themselves as somewhat of an expert and often gave advice on political topics. In contrast, around 21 percent stated that they were barely interested in politics at all. However, in total, almost half of the respondents were somewhat interested in politics.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.