In 2023, the product category with the largest share of online sales in Switzerland was home electronics. Fashion items and shoes came in second place.
Distribution of sales in online retail (B2C) in Switzerland in 2023, by product category
Values ​​were converted to percentages and rounded compared to the original source for a better understanding of the statistic.Â
According to the source, if a retailer does not submit sales from a product range and generates more than 2/3 of its sales from a product range, it is assigned to a category; otherwise it is classified as "universal".
Members of Handelsverband.swiss and other online retailers were surveyed. In total, data from over 300 companies was integrated. Large online retailers who do not publish data were estimated by HANDELSVERBAND.swiss and GfK Switzerland.
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Handelsverband.swiss. (March 11, 2024). Distribution of sales in online retail (B2C) in Switzerland in 2023, by product category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1478730/online-sales-distribution-product-type-switzerland/
Handelsverband.swiss. "Distribution of sales in online retail (B2C) in Switzerland in 2023, by product category." Chart. March 11, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1478730/online-sales-distribution-product-type-switzerland/
Handelsverband.swiss. (2024). Distribution of sales in online retail (B2C) in Switzerland in 2023, by product category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1478730/online-sales-distribution-product-type-switzerland/
Handelsverband.swiss. "Distribution of Sales in Online Retail (B2c) in Switzerland in 2023, by Product Category." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/1478730/online-sales-distribution-product-type-switzerland/
Handelsverband.swiss, Distribution of sales in online retail (B2C) in Switzerland in 2023, by product category Statista, https://www.statista.com/statistics/1478730/online-sales-distribution-product-type-switzerland/ (last visited November 21, 2024)
Distribution of sales in online retail (B2C) in Switzerland in 2023, by product category [Graph], Handelsverband.swiss, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/1478730/online-sales-distribution-product-type-switzerland/