Brand purchase criteria in the U.S. 204

Published by Statista Research Department, Jul 31, 2024

During a survey carried out in 2024 in the United States, 86 percent of responding consumers stated that it was important for them that the brand they purchsed had a good reputation. The most often named criterion was 'the best quality.'

Brand purchase criteria according to consumers in the United States as of April 2024

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Release date

July 2024

Region

United States

Survey time period

April 13 to 24, 2024

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online survey

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Overview

4

Brands

8

Brand perception

5

Social media trust

8

User opinions

7

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