Between January and June 2023, more than six in 10 audio (podcast and national radio) ads broadcast in the United Kingdom used King's English. Welsh and Scottish accent were heard in two percent of ads.
Share of audio ads using selected accents in the United Kingdom between January and June 2023
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analysis of 120 ads covering podcast advertising and national radio advertising, evenly spread across the following sectors finance, entertainment, retail, and food
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Unstereotype Alliance. (June 12, 2024). Share of audio ads using selected accents in the United Kingdom between January and June 2023 [Graph]. In Statista. Retrieved July 21, 2024, from https://www.statista.com/statistics/1478557/accent-audio-ads-uk/
Unstereotype Alliance. "Share of audio ads using selected accents in the United Kingdom between January and June 2023." Chart. June 12, 2024. Statista. Accessed July 21, 2024. https://www.statista.com/statistics/1478557/accent-audio-ads-uk/
Unstereotype Alliance. (2024). Share of audio ads using selected accents in the United Kingdom between January and June 2023. Statista. Statista Inc.. Accessed: July 21, 2024. https://www.statista.com/statistics/1478557/accent-audio-ads-uk/
Unstereotype Alliance. "Share of Audio Ads Using Selected Accents in The United Kingdom between January and June 2023." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/1478557/accent-audio-ads-uk/
Unstereotype Alliance, Share of audio ads using selected accents in the United Kingdom between January and June 2023 Statista, https://www.statista.com/statistics/1478557/accent-audio-ads-uk/ (last visited July 21, 2024)
Share of audio ads using selected accents in the United Kingdom between January and June 2023 [Graph], Unstereotype Alliance, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/1478557/accent-audio-ads-uk/