Among the five presented cruise line companies, Carnival Corporation had the highest marketing expeses in 2023. Defined as advertising, marketing and promotional expenses in the company's annual report, they stood at 851 million U.S. dollars. Viking - headquartered in Basel, Switzerland - invested roughly 205 million dollars in advertising that year.
Marketing and advertising spending of selected cruise line companies worldwide in 2023
(in million U.S. dollars)
¹ advertising, marketing and promotional expenses, <br>
² advertising cost, <br>
³ marketing costs. <br> Figures presented in the data set were retrieved from annual report of the following companies: Carnival Corporation, Lindblad Expeditions Holdings, Norwegian Cruise Line Holdings, Royal Caribbean Cruises, and Viking.Â
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Statista. (August 1, 2024). Marketing and advertising spending of selected cruise line companies worldwide in 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1478555/ad-spend-cruise-line-companies/
Statista. "Marketing and advertising spending of selected cruise line companies worldwide in 2023 (in million U.S. dollars)." Chart. August 1, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1478555/ad-spend-cruise-line-companies/
Statista. (2024). Marketing and advertising spending of selected cruise line companies worldwide in 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1478555/ad-spend-cruise-line-companies/
Statista. "Marketing and Advertising Spending of Selected Cruise Line Companies Worldwide in 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 1 Aug 2024, https://www.statista.com/statistics/1478555/ad-spend-cruise-line-companies/
Statista, Marketing and advertising spending of selected cruise line companies worldwide in 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1478555/ad-spend-cruise-line-companies/ (last visited November 22, 2024)
Marketing and advertising spending of selected cruise line companies worldwide in 2023 (in million U.S. dollars) [Graph], Statista, August 1, 2024. [Online]. Available: https://www.statista.com/statistics/1478555/ad-spend-cruise-line-companies/
