Among the five presented cruise line companies, Carnival Corporation had the highest marketing expeses in 2023. Defined as advertising, marketing and promotional expenses in the company's annual report, they stood at 851 million U.S. dollars. Viking - headquartered in Basel, Switzerland - invested roughly 205 million dollars in advertising that year.
Marketing and advertising spending of selected cruise line companies worldwide in 2023
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Spending in million U.S. dollars
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¹ advertising, marketing and promotional expenses, <br>
² advertising cost, <br>
³ marketing costs. <br> Figures presented in the data set were retrieved from annual report of the following companies: Carnival Corporation, Lindblad Expeditions Holdings, Norwegian Cruise Line Holdings, Royal Caribbean Cruises, and Viking.Â
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Statista. (August 1, 2024). Marketing and advertising spending of selected cruise line companies worldwide in 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 05, 2024, from https://www.statista.com/statistics/1478555/ad-spend-cruise-line-companies/
Statista. "Marketing and advertising spending of selected cruise line companies worldwide in 2023 (in million U.S. dollars)." Chart. August 1, 2024. Statista. Accessed August 05, 2024. https://www.statista.com/statistics/1478555/ad-spend-cruise-line-companies/
Statista. (2024). Marketing and advertising spending of selected cruise line companies worldwide in 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 05, 2024. https://www.statista.com/statistics/1478555/ad-spend-cruise-line-companies/
Statista. "Marketing and Advertising Spending of Selected Cruise Line Companies Worldwide in 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 1 Aug 2024, https://www.statista.com/statistics/1478555/ad-spend-cruise-line-companies/
Statista, Marketing and advertising spending of selected cruise line companies worldwide in 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1478555/ad-spend-cruise-line-companies/ (last visited August 05, 2024)
Marketing and advertising spending of selected cruise line companies worldwide in 2023 (in million U.S. dollars) [Graph], Statista, August 1, 2024. [Online]. Available: https://www.statista.com/statistics/1478555/ad-spend-cruise-line-companies/