In 2024, advertising spending on financial media networks (FMNs) was estimated at 350 million U.S. dollars in the United States. The value is expected to double in 2025, and then to double again in 2026. FMNs are defined as financial institutions with their own ad networks using their own first-party data to target their customers with third-party ads. Examples include Chase Bank, PayPal, or Klarna.
Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (July 17, 2024). Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1478547/fmns-ad-spend-usa/
eMarketer. "Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026 (in billion U.S. dollars)." Chart. July 17, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1478547/fmns-ad-spend-usa/
eMarketer. (2024). Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1478547/fmns-ad-spend-usa/
eMarketer. "Financial Media Networks (Fmns) Advertising Spending in The United States from 2023 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 17 Jul 2024, https://www.statista.com/statistics/1478547/fmns-ad-spend-usa/
eMarketer, Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1478547/fmns-ad-spend-usa/ (last visited November 22, 2024)
Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026 (in billion U.S. dollars) [Graph], eMarketer, July 17, 2024. [Online]. Available: https://www.statista.com/statistics/1478547/fmns-ad-spend-usa/
