In 2024, advertising spending on financial media networks (FMNs) was estimated at 350 million U.S. dollars in the United States. The value is expected to double in 2025, and then to double again in 2026. FMNs are defined as financial institutions with their own ad networks using their own first-party data to target their customers with third-party ads. Examples include Chase Bank, PayPal, or Klarna.
Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026
(in billion U.S. dollars)
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Spending in billion U.S. dollars
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eMarketer. (July 17, 2024). Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1478547/fmns-ad-spend-usa/
eMarketer. "Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026 (in billion U.S. dollars)." Chart. July 17, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1478547/fmns-ad-spend-usa/
eMarketer. (2024). Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1478547/fmns-ad-spend-usa/
eMarketer. "Financial Media Networks (Fmns) Advertising Spending in The United States from 2023 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 17 Jul 2024, https://www.statista.com/statistics/1478547/fmns-ad-spend-usa/
eMarketer, Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1478547/fmns-ad-spend-usa/ (last visited August 24, 2024)
Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026 (in billion U.S. dollars) [Graph], eMarketer, July 17, 2024. [Online]. Available: https://www.statista.com/statistics/1478547/fmns-ad-spend-usa/