During a 2024 survey among advertising decision-makers at brands, agencies, and publishers from the United States, more than half of respondents indicated that they had already made adjustments to their digital advertising strategy due to data privacy laws; 15 percent stated that the changes were significant.
Impact of data privacy laws on digital advertising in the United States as of July 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (October 7, 2024). Impact of data privacy laws on digital advertising in the United States as of July 2024 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1478544/impact-data-privacy-laws-digital-advertising/
MarketingCharts. "Impact of data privacy laws on digital advertising in the United States as of July 2024." Chart. October 7, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1478544/impact-data-privacy-laws-digital-advertising/
MarketingCharts. (2024). Impact of data privacy laws on digital advertising in the United States as of July 2024. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1478544/impact-data-privacy-laws-digital-advertising/
MarketingCharts. "Impact of Data Privacy Laws on Digital Advertising in The United States as of July 2024." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1478544/impact-data-privacy-laws-digital-advertising/
MarketingCharts, Impact of data privacy laws on digital advertising in the United States as of July 2024 Statista, https://www.statista.com/statistics/1478544/impact-data-privacy-laws-digital-advertising/ (last visited October 31, 2024)
Impact of data privacy laws on digital advertising in the United States as of July 2024 [Graph], MarketingCharts, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1478544/impact-data-privacy-laws-digital-advertising/