During a 2024 survey, 62 percent of responding social media users from the United States using social media for trip planning stated they had made a purchase or a visitation decision as a result of social media content. In 2024, there were 301 million social media users in the United States.
Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of August 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PhocusWire. (August 23, 2024). Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of August 2024 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1478539/social-media-marketing-effectiveness-travel-usa/
PhocusWire. "Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of August 2024." Chart. August 23, 2024. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1478539/social-media-marketing-effectiveness-travel-usa/
PhocusWire. (2024). Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of August 2024. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1478539/social-media-marketing-effectiveness-travel-usa/
PhocusWire. "Share of Trip Planners Who Made a Purchase or a Visitation Decision as a Result of Social Media Content in The United States as of August 2024." Statista, Statista Inc., 23 Aug 2024, https://www.statista.com/statistics/1478539/social-media-marketing-effectiveness-travel-usa/
PhocusWire, Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of August 2024 Statista, https://www.statista.com/statistics/1478539/social-media-marketing-effectiveness-travel-usa/ (last visited November 19, 2024)
Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of August 2024 [Graph], PhocusWire, August 23, 2024. [Online]. Available: https://www.statista.com/statistics/1478539/social-media-marketing-effectiveness-travel-usa/
