In 2023, the total value of sports celebrity endorsements in cricket in India was approximately 98 million U.S. dollars, marking an increase from the previous year's total of 81 million dollars. Meanwhile, the value of sports celebrity endorsements in emerging sports remained steady at about 14 million dollars in 2023, unchanged from the previous year.
Value of sports celebrity endorsements in India in 2022 and 2023, by sport
(in million U.S. dollars)
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GroupM. (March 18, 2024). Value of sports celebrity endorsements in India in 2022 and 2023, by sport (in million U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1478496/india-sports-celebrity-endorsements-by-sport/
GroupM. "Value of sports celebrity endorsements in India in 2022 and 2023, by sport (in million U.S. dollars)." Chart. March 18, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1478496/india-sports-celebrity-endorsements-by-sport/
GroupM. (2024). Value of sports celebrity endorsements in India in 2022 and 2023, by sport (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1478496/india-sports-celebrity-endorsements-by-sport/
GroupM. "Value of Sports Celebrity Endorsements in India in 2022 and 2023, by Sport (in Million U.S. Dollars)." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/statistics/1478496/india-sports-celebrity-endorsements-by-sport/
GroupM, Value of sports celebrity endorsements in India in 2022 and 2023, by sport (in million U.S. dollars) Statista, https://www.statista.com/statistics/1478496/india-sports-celebrity-endorsements-by-sport/ (last visited December 30, 2024)
Value of sports celebrity endorsements in India in 2022 and 2023, by sport (in million U.S. dollars) [Graph], GroupM, March 18, 2024. [Online]. Available: https://www.statista.com/statistics/1478496/india-sports-celebrity-endorsements-by-sport/