Value of sports celebrity endorsements in India 2022-2023, by sport

Published by
Tanushree Basuroy,
Jul 8, 2024

In 2023, the total value of sports celebrity endorsements in cricket in India was approximately 98 million U.S. dollars, marking an increase from the previous year's total of 81 million dollars. Meanwhile, the value of sports celebrity endorsements in emerging sports remained steady at about 14 million dollars in 2023, unchanged from the previous year.

Value of sports celebrity endorsements in India in 2022 and 2023, by sport (in million U.S. dollars)

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Release date

March 2024

Region

India

Survey time period

2022 and 2023

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