In 2023, the total value of sports celebrity endorsements in India reached 112 million U.S. dollars, showing an increase from the previous year's total of 95 million dollars. Of this amount, approximately 98 million dollars was allocated to cricket endorsements, with the remaining funds directed towards emerging sports.
Value of sports celebrity endorsements in India in 2022 and 2023
(in million U.S. dollars)
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GroupM. (March 18, 2024). Value of sports celebrity endorsements in India in 2022 and 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1478481/india-sports-celebrity-endorsements/
GroupM. "Value of sports celebrity endorsements in India in 2022 and 2023 (in million U.S. dollars)." Chart. March 18, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1478481/india-sports-celebrity-endorsements/
GroupM. (2024). Value of sports celebrity endorsements in India in 2022 and 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1478481/india-sports-celebrity-endorsements/
GroupM. "Value of Sports Celebrity Endorsements in India in 2022 and 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/statistics/1478481/india-sports-celebrity-endorsements/
GroupM, Value of sports celebrity endorsements in India in 2022 and 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1478481/india-sports-celebrity-endorsements/ (last visited December 30, 2024)
Value of sports celebrity endorsements in India in 2022 and 2023 (in million U.S. dollars) [Graph], GroupM, March 18, 2024. [Online]. Available: https://www.statista.com/statistics/1478481/india-sports-celebrity-endorsements/