Sports viewership share India 2023-2024, by sport

Published by
Tanushree Basuroy,
Jul 9, 2024

According to a study conducted from November 2023 to January 2024, the largest share of the sports audience in India was attributed to cricket, at 90 percent. Meanwhile, football and kabaddi audiences constituted over 40 percent each. The overall number of sports viewers in India was estimated to be 678 million during the surveyed period.

Distribution of sports audience base in India from November 2023 to January 2024, by sport

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Release date

March 2024

Region

India

Survey time period

November 2023 to January 2024

Supplementary notes

The source defined "sports audience" as viewers who watched sports content on TV or streaming services for at least 30 minutes over the past one year.

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