According to a study conducted from November 2023 to January 2024, the largest share of the sports audience in India was attributed to cricket, at 90 percent. Meanwhile, football and kabaddi audiences constituted over 40 percent each. The overall number of sports viewers in India was estimated to be 678 million during the surveyed period.
Distribution of sports audience base in India from November 2023 to January 2024, by sport
Characteristic
Share of sports audience
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Ormax Media. (March 19, 2024). Distribution of sports audience base in India from November 2023 to January 2024, by sport [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1478413/india-sports-audience-share-by-sport/
Ormax Media. "Distribution of sports audience base in India from November 2023 to January 2024, by sport ." Chart. March 19, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1478413/india-sports-audience-share-by-sport/
Ormax Media. (2024). Distribution of sports audience base in India from November 2023 to January 2024, by sport . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1478413/india-sports-audience-share-by-sport/
Ormax Media. "Distribution of Sports Audience Base in India from November 2023 to January 2024, by Sport ." Statista, Statista Inc., 19 Mar 2024, https://www.statista.com/statistics/1478413/india-sports-audience-share-by-sport/
Ormax Media, Distribution of sports audience base in India from November 2023 to January 2024, by sport Statista, https://www.statista.com/statistics/1478413/india-sports-audience-share-by-sport/ (last visited August 24, 2024)
Distribution of sports audience base in India from November 2023 to January 2024, by sport [Graph], Ormax Media, March 19, 2024. [Online]. Available: https://www.statista.com/statistics/1478413/india-sports-audience-share-by-sport/