A 2023 survey held in the United States found that 39 percent of responding adults said it was important to them that the news they got came from journalists or reporters who share their political views. Gender, age, and ethnicity played a lesser role in this respect.
Most important personal traits of journalists according to news consumers in the United States as of March 2023
Characteristic
Share of respondents
Share their political views
39%
Share their religious views
22%
Talk or sound like them
20%
Are around the same age as them
15%
Are the same race or ethnicity as them
14%
Are the same gender as them
10%
Created with Highcharts 7.2.2Share of respondents39%39%22%22%20%20%15%15%14%14%10%10%Share their political viewsShare their religious viewsTalk or sound like themAre around the same age as themAre the same race or ethnicity as themAre the same gender as them
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Pew Research Center. (May 16, 2024). Most important personal traits of journalists according to news consumers in the United States as of March 2023 [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1478391/journalists-traits-important-to-audiences-us/
Pew Research Center. "Most important personal traits of journalists according to news consumers in the United States as of March 2023." Chart. May 16, 2024. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1478391/journalists-traits-important-to-audiences-us/
Pew Research Center. (2024). Most important personal traits of journalists according to news consumers in the United States as of March 2023. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1478391/journalists-traits-important-to-audiences-us/
Pew Research Center. "Most Important Personal Traits of Journalists According to News Consumers in The United States as of March 2023." Statista, Statista Inc., 16 May 2024, https://www.statista.com/statistics/1478391/journalists-traits-important-to-audiences-us/
Pew Research Center, Most important personal traits of journalists according to news consumers in the United States as of March 2023 Statista, https://www.statista.com/statistics/1478391/journalists-traits-important-to-audiences-us/ (last visited April 18, 2025)
Most important personal traits of journalists according to news consumers in the United States as of March 2023 [Graph], Pew Research Center, May 16, 2024. [Online]. Available: https://www.statista.com/statistics/1478391/journalists-traits-important-to-audiences-us/
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