Key traits of journalists for consumers in the U.S. 2023

Most important personal traits of journalists according to news consumers in the United States as of March 2023

CharacteristicShare of respondents
Share their political views 39%
Share their religious views 22%
Talk or sound like them 20%
Are around the same age as them 15%
Are the same race or ethnicity as them 14%
Are the same gender as them 10%
Created with Highcharts 7.2.2Share of respondents39%39%22%22%20%20%15%15%14%14%10%10%Share their political viewsShare their religious viewsTalk or sound like themAre around the same age as themAre the same race or ethnicity as themAre the same gender as them
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%45%
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Release date

May 2024

Region

United States

Survey time period

March 13 to 19, 2023

Number of respondents

10,701 respondents

Age group

18 years and older

Special properties

among those who said each aspect was 'extremely', 'very', or 'somewhat' important

Method of interview

Online survey

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