During a January 2024 survey in the United States, just over two-thirds of parents to Gen Alpha children stated that their child was interested in playing sports. This figure fell to 30 percent when it came to Gen Alpha showing interest in watching eSports.
Interest in sports among Generation Alpha in the United States as of January 2024
Characteristic
Share of parents who said their youngest child is interested in the following
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Morning Consult. (March 13, 2024). Interest in sports among Generation Alpha in the United States as of January 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1478348/sport-interest-gen-alpha/
Morning Consult. "Interest in sports among Generation Alpha in the United States as of January 2024." Chart. March 13, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1478348/sport-interest-gen-alpha/
Morning Consult. (2024). Interest in sports among Generation Alpha in the United States as of January 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1478348/sport-interest-gen-alpha/
Morning Consult. "Interest in Sports among Generation Alpha in The United States as of January 2024." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1478348/sport-interest-gen-alpha/
Morning Consult, Interest in sports among Generation Alpha in the United States as of January 2024 Statista, https://www.statista.com/statistics/1478348/sport-interest-gen-alpha/ (last visited December 18, 2024)
Interest in sports among Generation Alpha in the United States as of January 2024 [Graph], Morning Consult, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1478348/sport-interest-gen-alpha/