Sports viewership India 2023-2024, by sport

Published by
Tanushree Basuroy,
Jul 9, 2024

According to a study conducted from November 2023 to January 2024, cricket had the largest audience base among various sports in India, amounting to over 600 million viewers who watched the sport on either television or streaming services. Football followed second, with roughly half that audience size.

Estimated sports viewing audience in India from November 2023 to January 2024, by sport (in millions)

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Release date

March 2024

Region

India

Survey time period

November 2023 to January 2024

Supplementary notes

The source defined "sports audience" as viewers who watched sports content on TV or streaming services for at least 30 minutes over the past one year.

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