Brand value of Mercado Libre 2022-2024

Published by
J. G. Navarro,
Jul 5, 2024
In 2024, the brand value of Mercado Libre – the leading online marketplace operator in Latin America – stood at approximately 32.83 billion U.S. dollars, up over 40 percent the figure recorded a year earlier. The company was among the most valuable brands worldwide and belonged to the top 20 risers, whose value increased the most that year.

Brand value of Mercado Libre worldwide from 2022 to 2024 (in billion U.S. dollars)

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Release date

June 2024

Region

Worldwide

Survey time period

2022 to 2024

Supplementary notes

Data preceding 2024 was retrieved from earlier releases
Numbers have been rounded.

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Global overview

5

Latin American overview

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Key players

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Audience insights

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Topics

Mercado LibreOnline marketplacesOnline marketplaces in Latin AmericaE-commerce in BrazilE-commerce in Mexico
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