A global consumer survey conducted in March 2024 found that 18 percent of respondents were more likely to buy a video game if it was advertised as a collector or limited edition. However, 45 percent of respondents stated that they were not interested in limited edition releases.
Consumers in select markets who are more or less likely to purchase video games advertised as limited or collectors edition as of March 2024
Characteristic
More likely
Neither more or less likely
Don't know
More unlikely
Not interested in limited products/services/offers
Original question: "In each of the following categories, how much more or less likely or unlikely are you to opt for a product/service/offer advertised as "Limited Edition"? For example, a limited edition cola flavor or a limited edition cosmetic shade or a limited time discount offer etc. Displaying results for video games (% of respondents from each market)"
Values may not sum up to 100 percent due to rounding.
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YouGov. (June 16, 2024). Consumers in select markets who are more or less likely to purchase video games advertised as limited or collectors edition as of March 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1478279/limited-edition-video-games-purchase-likely/
YouGov. "Consumers in select markets who are more or less likely to purchase video games advertised as limited or collectors edition as of March 2024." Chart. June 16, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1478279/limited-edition-video-games-purchase-likely/
YouGov. (2024). Consumers in select markets who are more or less likely to purchase video games advertised as limited or collectors edition as of March 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1478279/limited-edition-video-games-purchase-likely/
YouGov. "Consumers in Select Markets Who Are More or Less Likely to Purchase Video Games Advertised as Limited or Collectors Edition as of March 2024." Statista, Statista Inc., 16 Jun 2024, https://www.statista.com/statistics/1478279/limited-edition-video-games-purchase-likely/
YouGov, Consumers in select markets who are more or less likely to purchase video games advertised as limited or collectors edition as of March 2024 Statista, https://www.statista.com/statistics/1478279/limited-edition-video-games-purchase-likely/ (last visited November 22, 2024)
Consumers in select markets who are more or less likely to purchase video games advertised as limited or collectors edition as of March 2024 [Graph], YouGov, June 16, 2024. [Online]. Available: https://www.statista.com/statistics/1478279/limited-edition-video-games-purchase-likely/
