Impact of influencers on beauty products purchases among U.S. Gen Z 2024

Published by
D. Petruzzi,
Dec 10, 2024

In 2024, around 42 percent of U.S. Gen Z consumers taking part in a survey stated that they had occasionally purchased beauty products based on influencers' recommendations over the past year. Around 15 percent said they never did.

Share of Gen Z consumers who purchased beauty products based on influencers' recommendations in the United States in 2024

CharacteristicShare of respondents
Very frequently 4%
Frequently 15%
Occasionally 42%
Rarely 23%
Never 15%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents4%4%15%15%42%42%23%23%15%15%Very frequentlyFrequentlyOccasionallyRarelyNever
0%10%20%30%40%50%

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Release date

April 2024

Region

United States

Survey time period

April 2024

Number of respondents

1,021*

Special properties

U.S. beauty shoppers

Supplementary notes

The age of respondents and the survey type was not specified by the source.

*Total number of participants in the survey.

Respondents were asked how often they made beauty purchases in the past year.

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