In 2024, around 42 percent of U.S. Gen Z consumers taking part in a survey stated that they had occasionally purchased beauty products based on influencers' recommendations over the past year. Around 15 percent said they never did.
Share of Gen Z consumers who purchased beauty products based on influencers' recommendations in the United States in 2024
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Tinuiti. (April 29, 2024). Share of Gen Z consumers who purchased beauty products based on influencers' recommendations in the United States in 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1478278/impact-of-influencers-on-beauty-products-purchases-among-us-gen-z/
Tinuiti. "Share of Gen Z consumers who purchased beauty products based on influencers' recommendations in the United States in 2024." Chart. April 29, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1478278/impact-of-influencers-on-beauty-products-purchases-among-us-gen-z/
Tinuiti. (2024). Share of Gen Z consumers who purchased beauty products based on influencers' recommendations in the United States in 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1478278/impact-of-influencers-on-beauty-products-purchases-among-us-gen-z/
Tinuiti. "Share of Gen Z Consumers Who Purchased Beauty Products Based on Influencers' Recommendations in The United States in 2024." Statista, Statista Inc., 29 Apr 2024, https://www.statista.com/statistics/1478278/impact-of-influencers-on-beauty-products-purchases-among-us-gen-z/
Tinuiti, Share of Gen Z consumers who purchased beauty products based on influencers' recommendations in the United States in 2024 Statista, https://www.statista.com/statistics/1478278/impact-of-influencers-on-beauty-products-purchases-among-us-gen-z/ (last visited July 22, 2024)
Share of Gen Z consumers who purchased beauty products based on influencers' recommendations in the United States in 2024 [Graph], Tinuiti, April 29, 2024. [Online]. Available: https://www.statista.com/statistics/1478278/impact-of-influencers-on-beauty-products-purchases-among-us-gen-z/
