Apple iOS market share in Italy Q1 2018-Q2 2024, by version

In the second quarter of 2024, Apple iOS was one of the main mobile operating systems in Italy. In that quarter, iOS 17.4 was the most popular version of the operating system, occupying over 42 percent of the mobile OS market in the country. 

Apple and Samsung at the top of the Italian smartphone market

As one of the main segments of the consumer electronics industry in Italy, the smartphone market was forecast to generate a revenue of just under ten billion U.S. dollars in 2024. Apple and Samsung are the leaders of the Italian smartphone market, controlling almost 32 and 30 percent of the market in 2023, respectively. Meanwhile, other vendors have been acquiring larger shares of the industry, including Huawei and Oppo, catering to the needs of an ever-growing number of smartphone users.

Android is the leading mobile OS

What makes our smartphones so fast, advanced, and powerful? Their operating systems, namely, the software on which the devices rely that allow users to perform all sorts of actions, including navigating the web and listening to music. Over the decades, Google’s Android and Apple’s iOS have established themselves as the leading mobile operating systems worldwide. Android being an open-source platform, many smartphone vendors have adopted it as their operating system, whereas iOS only works on Apple iPhones. As a result, Android holds a much larger share of the global mobile OS market, over 70 percent, leaving iOS far behind.