Attitudes towards beauty purchases among Gen Z in the U.S. 2024

Published by Statista Research Department, Jul 15, 2024

According to the results of a 2024 survey, around 35 of Gen Z respondents in the United States stated that they tended to buy the exact same beauty products. This was the most popular approach to beauty shopping, followed by around 34 percent of Gen Z participants saying that they tended to look for new brands to try.

Attitudes towards beauty purchases among Gen Z in the United States in 2024

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Release date

April 2024

Region

United States

Survey time period

April 2024

Number of respondents

1,021*

Special properties

U.S. beauty shoppers

Supplementary notes

Respondents were asked which option best described their approach to buying beauty items.

The age of respondents and the survey type was not specified by the source.

*Total number of participants in the survey.

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Market overview

6

Leading brands

5

Skincare

7

Consumer preferences

8

Expenditure

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Digital behavior

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Topics

Gen Z and the beauty market in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
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