In 2023, Nike accounted for 12.6 percent of the total sales value of sportswear products on Taobao, JD.com and Douyin, ranking first in China's online sportswear retail market. Li-Ning, the local sportswear brand, overtook adidas to come in second with approximately 8.4 percent market share that year. FILA and ANTA, both brands of a Chinese sports corporation ANTA Sports Products Ltd., made up together around 13.8 percent of the online sportswear market in the country.
Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
mktindex.com. (June 26, 2024). Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1478193/china-leading-brands-in-the-online-sportswear-market/
mktindex.com. "Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023." Chart. June 26, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1478193/china-leading-brands-in-the-online-sportswear-market/
mktindex.com. (2024). Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1478193/china-leading-brands-in-the-online-sportswear-market/
mktindex.com. "Share of Leading Sportswear Brands in The Online Retail Sales of Sportswear Products on China's Major E-commerce Platforms Taobao, Jd.Com, and Douyin in 2023." Statista, Statista Inc., 26 Jun 2024, https://www.statista.com/statistics/1478193/china-leading-brands-in-the-online-sportswear-market/
mktindex.com, Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023 Statista, https://www.statista.com/statistics/1478193/china-leading-brands-in-the-online-sportswear-market/ (last visited December 03, 2024)
Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023 [Graph], mktindex.com, June 26, 2024. [Online]. Available: https://www.statista.com/statistics/1478193/china-leading-brands-in-the-online-sportswear-market/
