When surveyed in 2024, more than half (56 percent) of respondents belonging to Generation Z had used technology to try out a new beauty product before purchasing. For comparison, only 19 percent of Baby Boomers had ever used a filter or similar technology to see how a beauty product would look on them before purchasing.
Share of consumers who used technology to try out a beauty product before purchasing in the United States in 2024, by generation
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Share of respondents
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Respondents were asked of they ever used technology such as filters that allows to see digitally how a beauty product would look before purchasing. Only those who responded "yes" were counted.
The age of respondents and the survey type was not specified by the source.
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Tinuiti. (April 28, 2024). Share of consumers who used technology to try out a beauty product before purchasing in the United States in 2024, by generation [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1478096/consumers-who-had-virtually-tested-a-new-beauty-product-in-the-us-by-generation/
Tinuiti. "Share of consumers who used technology to try out a beauty product before purchasing in the United States in 2024, by generation." Chart. April 28, 2024. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1478096/consumers-who-had-virtually-tested-a-new-beauty-product-in-the-us-by-generation/
Tinuiti. (2024). Share of consumers who used technology to try out a beauty product before purchasing in the United States in 2024, by generation. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1478096/consumers-who-had-virtually-tested-a-new-beauty-product-in-the-us-by-generation/
Tinuiti. "Share of Consumers Who Used Technology to Try out a Beauty Product before Purchasing in The United States in 2024, by Generation." Statista, Statista Inc., 28 Apr 2024, https://www.statista.com/statistics/1478096/consumers-who-had-virtually-tested-a-new-beauty-product-in-the-us-by-generation/
Tinuiti, Share of consumers who used technology to try out a beauty product before purchasing in the United States in 2024, by generation Statista, https://www.statista.com/statistics/1478096/consumers-who-had-virtually-tested-a-new-beauty-product-in-the-us-by-generation/ (last visited July 16, 2024)
Share of consumers who used technology to try out a beauty product before purchasing in the United States in 2024, by generation [Graph], Tinuiti, April 28, 2024. [Online]. Available: https://www.statista.com/statistics/1478096/consumers-who-had-virtually-tested-a-new-beauty-product-in-the-us-by-generation/
