During a January 2024 survey in the United States, approximately 52 percent of respondents reported discomfort with brands using artificial intelligence (AI) to create a virtual ambassador. The same share of the interviewees expressed discomfort with AI-reliant product image editing.
Level of discomfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers in the United States as of January 2024
Characteristic
Share of respondents
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only combined responses for "not very comfortable" and "not comfortable at all"
Method of interview
Online survey
Supplementary notes
* Data based in 17 markets with sample sizes varying between 500 and 2,040 for each market.
This question was phrased by the source as follows: "How comfortable, if at all, are you with brands using artificial intelligence (AI) in their advertising and communications in each of the following circumstances?"
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YouGov. (June 5, 2024). Level of discomfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers in the United States as of January 2024 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1478078/comfort-ai-advertising-united-states/
YouGov. "Level of discomfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers in the United States as of January 2024." Chart. June 5, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1478078/comfort-ai-advertising-united-states/
YouGov. (2024). Level of discomfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers in the United States as of January 2024. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1478078/comfort-ai-advertising-united-states/
YouGov. "Level of Discomfort with Brands Using Artificial Intelligence (Ai) in Selected Advertising and Communications Tactics among Consumers in The United States as of January 2024." Statista, Statista Inc., 5 Jun 2024, https://www.statista.com/statistics/1478078/comfort-ai-advertising-united-states/
YouGov, Level of discomfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers in the United States as of January 2024 Statista, https://www.statista.com/statistics/1478078/comfort-ai-advertising-united-states/ (last visited September 01, 2024)
Level of discomfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers in the United States as of January 2024 [Graph], YouGov, June 5, 2024. [Online]. Available: https://www.statista.com/statistics/1478078/comfort-ai-advertising-united-states/