In 2023, 45 percent of surveyed consumers had occasionally purchased personal care products from celebrity and influencer brands in the past year. Only 21 percent of consumers had made these kinds of purchases frequently.
Share of consumers who have bought personal care products from celebrity and influencer brands in 2023, by frequency
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Share of respondents
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Capgemini. (January 11, 2024). Share of consumers who have bought personal care products from celebrity and influencer brands in 2023, by frequency [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/statistics/1478055/purchase-rate-for-care-products-from-celebrity-brands-globally/
Capgemini. "Share of consumers who have bought personal care products from celebrity and influencer brands in 2023, by frequency." Chart. January 11, 2024. Statista. Accessed July 24, 2024. https://www.statista.com/statistics/1478055/purchase-rate-for-care-products-from-celebrity-brands-globally/
Capgemini. (2024). Share of consumers who have bought personal care products from celebrity and influencer brands in 2023, by frequency. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/statistics/1478055/purchase-rate-for-care-products-from-celebrity-brands-globally/
Capgemini. "Share of Consumers Who Have Bought Personal Care Products from Celebrity and Influencer Brands in 2023, by Frequency." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/1478055/purchase-rate-for-care-products-from-celebrity-brands-globally/
Capgemini, Share of consumers who have bought personal care products from celebrity and influencer brands in 2023, by frequency Statista, https://www.statista.com/statistics/1478055/purchase-rate-for-care-products-from-celebrity-brands-globally/ (last visited July 24, 2024)
Share of consumers who have bought personal care products from celebrity and influencer brands in 2023, by frequency [Graph], Capgemini, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/1478055/purchase-rate-for-care-products-from-celebrity-brands-globally/