In 2023, 45 percent of surveyed consumers had occasionally purchased personal care products from celebrity and influencer brands in the past year. Only 21 percent of consumers had made these kinds of purchases frequently.
Share of consumers who have bought personal care products from celebrity and influencer brands in 2023, by frequency
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Capgemini. (January 11, 2024). Share of consumers who have bought personal care products from celebrity and influencer brands in 2023, by frequency [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1478055/purchase-rate-for-care-products-from-celebrity-brands-globally/
Capgemini. "Share of consumers who have bought personal care products from celebrity and influencer brands in 2023, by frequency." Chart. January 11, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1478055/purchase-rate-for-care-products-from-celebrity-brands-globally/
Capgemini. (2024). Share of consumers who have bought personal care products from celebrity and influencer brands in 2023, by frequency. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1478055/purchase-rate-for-care-products-from-celebrity-brands-globally/
Capgemini. "Share of Consumers Who Have Bought Personal Care Products from Celebrity and Influencer Brands in 2023, by Frequency." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/1478055/purchase-rate-for-care-products-from-celebrity-brands-globally/
Capgemini, Share of consumers who have bought personal care products from celebrity and influencer brands in 2023, by frequency Statista, https://www.statista.com/statistics/1478055/purchase-rate-for-care-products-from-celebrity-brands-globally/ (last visited December 18, 2024)
Share of consumers who have bought personal care products from celebrity and influencer brands in 2023, by frequency [Graph], Capgemini, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/1478055/purchase-rate-for-care-products-from-celebrity-brands-globally/
