In 2023, 42 percent of consumers worldwide made occasional purchases via social media in the health and wellness product category. For frequent purchases, 19 percent of surveyed consumers purchased health and wellness products 8 times or more in the past year. The stats are similar for personal care products, though consumers are more likely to purchase these products through social media frequently.
Frequency with which global consumers purchased health and beauty products on social media in 2023, by category
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Capgemini. (January 11, 2024). Frequency with which global consumers purchased health and beauty products on social media in 2023, by category [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1478050/consumer-beauty-purchase-preferences-via-social-media/
Capgemini. "Frequency with which global consumers purchased health and beauty products on social media in 2023, by category." Chart. January 11, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1478050/consumer-beauty-purchase-preferences-via-social-media/
Capgemini. (2024). Frequency with which global consumers purchased health and beauty products on social media in 2023, by category. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1478050/consumer-beauty-purchase-preferences-via-social-media/
Capgemini. "Frequency with Which Global Consumers Purchased Health and Beauty Products on Social Media in 2023, by Category." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/1478050/consumer-beauty-purchase-preferences-via-social-media/
Capgemini, Frequency with which global consumers purchased health and beauty products on social media in 2023, by category Statista, https://www.statista.com/statistics/1478050/consumer-beauty-purchase-preferences-via-social-media/ (last visited December 30, 2024)
Frequency with which global consumers purchased health and beauty products on social media in 2023, by category [Graph], Capgemini, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/1478050/consumer-beauty-purchase-preferences-via-social-media/
