The share of global consumers planning to cut spending on over-the-counter (OTC) healthcare products was highest in November 2022, at 37 percent. In 2023, 33 percent of surveyed consumers across 11 countries planned to cut their spending. Methods for cutting spending included reducing unneccesary purchases, choosing generic over name brand products, and buying from hypermarkets and discount stores.
Share of global consumers planning to cut spending on over-the-counter healthcare products from November 2020 to November 2023
Characteristic
Share of respondents
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purchased groceries and/or health and beauty products in the preceding six months
Supplementary notes
According to the U.S. Food and Drug Administration (FDA), examples of OTC healthcare products include sunscreen, acetaminophen, and topical antiseptic products, such as hand sanitizers and antibacterial soaps.
All data from the 2024 edition of "What Matters to Today’s Consumer." Figures from 2021 were not included by the source.
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Capgemini. (January 11, 2024). Share of global consumers planning to cut spending on over-the-counter healthcare products from November 2020 to November 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1478047/consumers-planning-to-cut-otc-healthcare-spending/
Capgemini. "Share of global consumers planning to cut spending on over-the-counter healthcare products from November 2020 to November 2023." Chart. January 11, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1478047/consumers-planning-to-cut-otc-healthcare-spending/
Capgemini. (2024). Share of global consumers planning to cut spending on over-the-counter healthcare products from November 2020 to November 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1478047/consumers-planning-to-cut-otc-healthcare-spending/
Capgemini. "Share of Global Consumers Planning to Cut Spending on Over-the-counter Healthcare Products from November 2020 to November 2023." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/1478047/consumers-planning-to-cut-otc-healthcare-spending/
Capgemini, Share of global consumers planning to cut spending on over-the-counter healthcare products from November 2020 to November 2023 Statista, https://www.statista.com/statistics/1478047/consumers-planning-to-cut-otc-healthcare-spending/ (last visited July 22, 2024)
Share of global consumers planning to cut spending on over-the-counter healthcare products from November 2020 to November 2023 [Graph], Capgemini, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/1478047/consumers-planning-to-cut-otc-healthcare-spending/