During a January 2024 survey across 17 markets worldwide, over two-thirds – or 68 percent – of responding consumers said brands should disclose the usage of artificial intelligence (AI) when creating a virtual ambassador. Similarly, 67 percent expected such disclosure for AI-generated product pictures.
Circumstances when brands should disclose the use of artificial intelligence (AI) according to consumers worldwide as of January 2024
Characteristic
Creating a virtual brand ambassador (in place of a celebrity spokesperson)
Generating advertised product images (in place of product photography)
Editing product images (in place of graphic designers)
Generating descriptions and taglines on what is being sold (in place of copywriters)
Deciding placement of advertisements in media channels (in place of advertising professionals)
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only among respondents who indicated being "fairly comfortable" or "very comfortable" with each circumstance
Method of interview
Online survey
Supplementary notes
* Data based in 17 markets with sample sizes varying between 500 and 2,040 for each market. The markets were Australia, Canada, Denmark, France, Germany, Hong Kong, India, Indonesia, Italy, Mexico, Poland, Singapore, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States.
This question was phrased by the source as follows: "Do you think a brand should or should not disclose the use of artificial intelligence (AI) in each of the following circumstances?"
Missing percentage points to 100 are probably due to rounding.
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YouGov. (June 5, 2024). Circumstances when brands should disclose the use of artificial intelligence (AI) according to consumers worldwide as of January 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1478036/circumstances-brands-disclose-ai-worldwide/
YouGov. "Circumstances when brands should disclose the use of artificial intelligence (AI) according to consumers worldwide as of January 2024." Chart. June 5, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1478036/circumstances-brands-disclose-ai-worldwide/
YouGov. (2024). Circumstances when brands should disclose the use of artificial intelligence (AI) according to consumers worldwide as of January 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1478036/circumstances-brands-disclose-ai-worldwide/
YouGov. "Circumstances When Brands Should Disclose The Use of Artificial Intelligence (Ai) According to Consumers Worldwide as of January 2024." Statista, Statista Inc., 5 Jun 2024, https://www.statista.com/statistics/1478036/circumstances-brands-disclose-ai-worldwide/
YouGov, Circumstances when brands should disclose the use of artificial intelligence (AI) according to consumers worldwide as of January 2024 Statista, https://www.statista.com/statistics/1478036/circumstances-brands-disclose-ai-worldwide/ (last visited August 24, 2024)
Circumstances when brands should disclose the use of artificial intelligence (AI) according to consumers worldwide as of January 2024 [Graph], YouGov, June 5, 2024. [Online]. Available: https://www.statista.com/statistics/1478036/circumstances-brands-disclose-ai-worldwide/
