Search ads metrics in the U.S. 2024
Between April 2023 and March 2024, the average search advertising cost-per-lead (CPL) in the United States amounted to 66.69 U.S. dollars. Conversion rate stood at nearly seven percent.
Selected search advertising metrics in the United States between April 2023 and March 2024
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Consumer attitudes
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Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
MarketingCharts. (June 10, 2024). Selected search advertising metrics in the United States between April 2023 and March 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1478028/search-advertising-metrics-usa/
MarketingCharts. "Selected search advertising metrics in the United States between April 2023 and March 2024." Chart. June 10, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1478028/search-advertising-metrics-usa/
MarketingCharts. (2024). Selected search advertising metrics in the United States between April 2023 and March 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1478028/search-advertising-metrics-usa/
MarketingCharts. "Selected Search Advertising Metrics in The United States between April 2023 and March 2024." Statista, Statista Inc., 10 Jun 2024, https://www.statista.com/statistics/1478028/search-advertising-metrics-usa/
MarketingCharts, Selected search advertising metrics in the United States between April 2023 and March 2024 Statista, https://www.statista.com/statistics/1478028/search-advertising-metrics-usa/ (last visited December 30, 2024)
Selected search advertising metrics in the United States between April 2023 and March 2024 [Graph], MarketingCharts, June 10, 2024. [Online]. Available: https://www.statista.com/statistics/1478028/search-advertising-metrics-usa/