During a January 2024 survey across 17 markets worldwide, over half – or 51 percent – of responding consumers reported discomfort with brands using artificial intelligence (AI) to create a virtual ambassador, instead of a celebrity spokesperson. Around 48 percent of respondents expressed discomfort with AI-reliant product image editing and 47 percent with AI-generated product pictures.
Level of comfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers worldwide as of January 2024
Characteristic
Creating a virtual brand ambassador (in place of a celebrity spokesperson)
Editing product images (in place of graphic designers)
Generating advertised product images (in place of product photography)
Generating descriptions and taglines on what is being sold (in place of copywriters)
Deciding placement of advertisements in media channels (in place of advertising professionals)
* Data based in 17 markets with sample sizes varying between 500 and 2,040 for each market. The markets were Australia, Canada, Denmark, France, Germany, Hong Kong, India, Indonesia, Italy, Mexico, Poland, Singapore, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States.
Missing percentage points to 100 are probably due to rounding.
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MarketingCharts. (July 2, 2024). Level of comfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers worldwide as of January 2024 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1478024/comfort-ai-advertising-worldwide/
MarketingCharts. "Level of comfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers worldwide as of January 2024." Chart. July 2, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1478024/comfort-ai-advertising-worldwide/
MarketingCharts. (2024). Level of comfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers worldwide as of January 2024. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1478024/comfort-ai-advertising-worldwide/
MarketingCharts. "Level of Comfort with Brands Using Artificial Intelligence (Ai) in Selected Advertising and Communications Tactics among Consumers Worldwide as of January 2024." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1478024/comfort-ai-advertising-worldwide/
MarketingCharts, Level of comfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers worldwide as of January 2024 Statista, https://www.statista.com/statistics/1478024/comfort-ai-advertising-worldwide/ (last visited December 19, 2024)
Level of comfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers worldwide as of January 2024 [Graph], MarketingCharts, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1478024/comfort-ai-advertising-worldwide/
