Sportswear online sales value breakdown China 2022-2023, by platform

Published by
Xin Ou,
Jul 8, 2024

In 2023, Alibaba's platforms remained the largest online distribution channel for sportswear products, with an online market share of nearly 60 percent. Douyin saw an increase in its market share from 20.8 percent in 2022 to 27.4 percent in 2023.

Distribution of the online sales value of sportswear products in China in 2022 and 2023, by platform

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Release date

June 2024

Region

China

Survey time period

2022 and 2023

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Statistics on " Sportswear market in China "

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Overview

5

Distribution channels

4

Competition

7

Consumer perspective

6

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Topics

Sportswear market in ChinaApparel industry in ChinaSportswear industry in FranceSports in ChinaFootwear industry in China
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