In 2023, about 38.2 percent of the total sales of apparel and footwear in China took place online. The market share of offline retail of clothing and shoes has declined continuously in the past decade.
Share of online and offline sales of apparel and footwear in China from 2014 to 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
mktindex.com. (June 25, 2024). Share of online and offline sales of apparel and footwear in China from 2014 to 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1477895/china-share-of-online-and-offline-sales-of-clothing-and-shoes/
mktindex.com. "Share of online and offline sales of apparel and footwear in China from 2014 to 2023." Chart. June 25, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1477895/china-share-of-online-and-offline-sales-of-clothing-and-shoes/
mktindex.com. (2024). Share of online and offline sales of apparel and footwear in China from 2014 to 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1477895/china-share-of-online-and-offline-sales-of-clothing-and-shoes/
mktindex.com. "Share of Online and Offline Sales of Apparel and Footwear in China from 2014 to 2023." Statista, Statista Inc., 25 Jun 2024, https://www.statista.com/statistics/1477895/china-share-of-online-and-offline-sales-of-clothing-and-shoes/
mktindex.com, Share of online and offline sales of apparel and footwear in China from 2014 to 2023 Statista, https://www.statista.com/statistics/1477895/china-share-of-online-and-offline-sales-of-clothing-and-shoes/ (last visited December 30, 2024)
Share of online and offline sales of apparel and footwear in China from 2014 to 2023 [Graph], mktindex.com, June 25, 2024. [Online]. Available: https://www.statista.com/statistics/1477895/china-share-of-online-and-offline-sales-of-clothing-and-shoes/