A survey conducted in Japan in March 2024 showed that 37 percent of teenagers between the ages of 15 and 19 watched short-form videos for one hour or more per day. According to the survey findings, a majority of people across all age groups watched short-form videos, although the share of users differed depending on the age group.
Frequency of watching short-form videos in Japan as of March 2024, by age group
short-form video refers to vertical videos with a length of up to about one minute (YouTube Shorts, TikTok, etc.); respondents were users of the LINE messaging app
Method of interview
Online survey
Supplementary notes
Sample size of age groups: 15 to 19 years: n=526 20 to 29 years: n=1,052 30 to 39 years: n=1,051 40 to 49 years: n=1,051 50 to 59 years: n=1,050 60 to 69 years: n=527
Values may not add up to 100 percent due to rounding by the source.
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LINE Research. (April 11, 2024). Frequency of watching short-form videos in Japan as of March 2024, by age group [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1477669/japan-frequency-of-watching-short-form-videos-by-age-group/
LINE Research. "Frequency of watching short-form videos in Japan as of March 2024, by age group." Chart. April 11, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1477669/japan-frequency-of-watching-short-form-videos-by-age-group/
LINE Research. (2024). Frequency of watching short-form videos in Japan as of March 2024, by age group. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1477669/japan-frequency-of-watching-short-form-videos-by-age-group/
LINE Research. "Frequency of Watching Short-form Videos in Japan as of March 2024, by Age Group." Statista, Statista Inc., 11 Apr 2024, https://www.statista.com/statistics/1477669/japan-frequency-of-watching-short-form-videos-by-age-group/
LINE Research, Frequency of watching short-form videos in Japan as of March 2024, by age group Statista, https://www.statista.com/statistics/1477669/japan-frequency-of-watching-short-form-videos-by-age-group/ (last visited November 22, 2024)
Frequency of watching short-form videos in Japan as of March 2024, by age group [Graph], LINE Research, April 11, 2024. [Online]. Available: https://www.statista.com/statistics/1477669/japan-frequency-of-watching-short-form-videos-by-age-group/
