In 2024, a YourView survey found that around 23 percent of consumers in South Africa were most likely to prioritize avoiding products containing harmful chemical pollutants as a way of forming sustainable shopping habits. Prioritizing products certified as organic or sustainable by reputable organizations followed, with a share of almost 14 percent.
Share of sustainable shopping habits most likely prioritized by consumers in South Africa in 2024
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Share of consumers
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no quotas applied with a natural fall-out across demographics
Supplementary notes
The survey question asked: "What sustainable shopping habit are you most likely to prioritize?"
YourView is maintained and administered by KLA, which provides research services and insights to numerous South African companies, including blue chip clients in the financial services, telecommunications and FMCG industries.
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KLA. (April 25, 2024). Share of sustainable shopping habits most likely prioritized by consumers in South Africa in 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1477615/share-of-prioritized-sustainable-shopping-habits-in-south-africa/
KLA. "Share of sustainable shopping habits most likely prioritized by consumers in South Africa in 2024." Chart. April 25, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1477615/share-of-prioritized-sustainable-shopping-habits-in-south-africa/
KLA. (2024). Share of sustainable shopping habits most likely prioritized by consumers in South Africa in 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1477615/share-of-prioritized-sustainable-shopping-habits-in-south-africa/
KLA. "Share of Sustainable Shopping Habits Most Likely Prioritized by Consumers in South Africa in 2024." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/1477615/share-of-prioritized-sustainable-shopping-habits-in-south-africa/
KLA, Share of sustainable shopping habits most likely prioritized by consumers in South Africa in 2024 Statista, https://www.statista.com/statistics/1477615/share-of-prioritized-sustainable-shopping-habits-in-south-africa/ (last visited August 24, 2024)
Share of sustainable shopping habits most likely prioritized by consumers in South Africa in 2024 [Graph], KLA, April 25, 2024. [Online]. Available: https://www.statista.com/statistics/1477615/share-of-prioritized-sustainable-shopping-habits-in-south-africa/
