In a 2023 survey, 68 percent of respondents in Indonesia stated they have adopted sustainable purchasing practices in the last 12 months. The four APAC countries with the highest share of sustainability-oriented consumers were all located in Southeast Asia. In contrast, the three countries with the lowest share of respondents adopting sustainable practices over the past year were all East Asian markets.
Share of consumers having adopted sustainable purchase decisions in the Asia-Pacific region in 2023, by country or territory
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Share of respondents
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Original question: "Have you adopted any sustainable practices when purchasing items in the last 12 months?" Values represent the share of consumers who responded "yes".
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Rakuten (Rakuten.Today). (March 5, 2024). Share of consumers having adopted sustainable purchase decisions in the Asia-Pacific region in 2023, by country or territory [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1477454/apac-adoption-rate-of-sustainable-purchase-practices-by-country/
Rakuten (Rakuten.Today). "Share of consumers having adopted sustainable purchase decisions in the Asia-Pacific region in 2023, by country or territory." Chart. March 5, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1477454/apac-adoption-rate-of-sustainable-purchase-practices-by-country/
Rakuten (Rakuten.Today). (2024). Share of consumers having adopted sustainable purchase decisions in the Asia-Pacific region in 2023, by country or territory. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1477454/apac-adoption-rate-of-sustainable-purchase-practices-by-country/
Rakuten (Rakuten.Today). "Share of Consumers Having Adopted Sustainable Purchase Decisions in The Asia-pacific Region in 2023, by Country or Territory." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1477454/apac-adoption-rate-of-sustainable-purchase-practices-by-country/
Rakuten (Rakuten.Today), Share of consumers having adopted sustainable purchase decisions in the Asia-Pacific region in 2023, by country or territory Statista, https://www.statista.com/statistics/1477454/apac-adoption-rate-of-sustainable-purchase-practices-by-country/ (last visited July 22, 2024)
Share of consumers having adopted sustainable purchase decisions in the Asia-Pacific region in 2023, by country or territory [Graph], Rakuten (Rakuten.Today), March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1477454/apac-adoption-rate-of-sustainable-purchase-practices-by-country/
