A March 2024 survey of gamers in the United States found that about 30 percent of respondents aged 18 to 34 were very comfortable or comfortable with seeing banner or billboard ads which did not block their game play in their games. The acceptance level was highest among the age group 35 to 54.
Level of comfort with banner or billboard in-game advertising that did not block the game play among gamers in the United States as of March 2024, by age group
Original question: "How would you rate your level of comfort with the following? Seeing banner/billboards ads in your games, which do not block your game play"
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Vorhaus Advisors. (May 15, 2024). Level of comfort with banner or billboard in-game advertising that did not block the game play among gamers in the United States as of March 2024, by age group [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1477426/comfort-banner-billboard-in-game-ads-usa/
Vorhaus Advisors. "Level of comfort with banner or billboard in-game advertising that did not block the game play among gamers in the United States as of March 2024, by age group." Chart. May 15, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1477426/comfort-banner-billboard-in-game-ads-usa/
Vorhaus Advisors. (2024). Level of comfort with banner or billboard in-game advertising that did not block the game play among gamers in the United States as of March 2024, by age group. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1477426/comfort-banner-billboard-in-game-ads-usa/
Vorhaus Advisors. "Level of Comfort with Banner or Billboard In-game Advertising That Did Not Block The Game Play among Gamers in The United States as of March 2024, by Age Group." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1477426/comfort-banner-billboard-in-game-ads-usa/
Vorhaus Advisors, Level of comfort with banner or billboard in-game advertising that did not block the game play among gamers in the United States as of March 2024, by age group Statista, https://www.statista.com/statistics/1477426/comfort-banner-billboard-in-game-ads-usa/ (last visited October 02, 2024)
Level of comfort with banner or billboard in-game advertising that did not block the game play among gamers in the United States as of March 2024, by age group [Graph], Vorhaus Advisors, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1477426/comfort-banner-billboard-in-game-ads-usa/