A March 2024 survey of gamers in the United States found that about 45 percent of respondents were very comfortable with hearing audio advertisements in their games, which did not block their game play. Banner and billboard ads could count on the highest acceptance level, at 16 percent.
Level of comfort with in-game advertising that did not block the game play among gamers in the United States as of March 2024, by format
Characteristic
5 (very comfortable)
4
3
2
1 (not at all comfortable)
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Vorhaus Advisors. (May 15, 2024). Level of comfort with in-game advertising that did not block the game play among gamers in the United States as of March 2024, by format [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1477421/comfort-in-game-ads-usa/
Vorhaus Advisors. "Level of comfort with in-game advertising that did not block the game play among gamers in the United States as of March 2024, by format." Chart. May 15, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1477421/comfort-in-game-ads-usa/
Vorhaus Advisors. (2024). Level of comfort with in-game advertising that did not block the game play among gamers in the United States as of March 2024, by format. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1477421/comfort-in-game-ads-usa/
Vorhaus Advisors. "Level of Comfort with In-game Advertising That Did Not Block The Game Play among Gamers in The United States as of March 2024, by Format." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1477421/comfort-in-game-ads-usa/
Vorhaus Advisors, Level of comfort with in-game advertising that did not block the game play among gamers in the United States as of March 2024, by format Statista, https://www.statista.com/statistics/1477421/comfort-in-game-ads-usa/ (last visited July 27, 2024)
Level of comfort with in-game advertising that did not block the game play among gamers in the United States as of March 2024, by format [Graph], Vorhaus Advisors, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1477421/comfort-in-game-ads-usa/