Share of VTuber fans by Japan 2023, by gender and age group

Published by Statista Research Department, Jul 1, 2024
According to a survey conducted in Japan in November 2023, 9.2 percent of boys and 5.9 percent of girls aged 15 to 19 years old regarded VTubers as a hobby. The survey showed that the share of VTuber fans was highest among the youngest age groups. The word "VTuber," a short form for "virtual YouTuber," refers to video content creators that use computer-generated avatars. The term was coined by the Japanese VTuber Kizuna Ai and has also been used for similar content creators of other video platforms.

Share of virtual YouTuber (VTuber) fans in Japan as of November 2023, by gender and age group

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Release date

February 2024

Region

Japan

Survey time period

November 2023

Number of respondents

32,918 respondents

Age group

15-44 years

Special properties

values refer to the share of respondents who indicated "VTuber" as a hobby

Method of interview

Online survey

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