During a late 2023 survey among buy-side ad investment decision-makers primarily at agencies and brands in the United States, almost half – or 49 percent – of respondents selected a slowing U.S. economy as one of their concerns for media investments in 2024. Executing cross-channel media measurement ranked second, chosen by 44 percent of the interviewees.
Leading concerns for media investments in 2024 according to ad investment decision-makers in the United States as of November 2023
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eMarketer. (June 27, 2024). Leading concerns for media investments in 2024 according to ad investment decision-makers in the United States as of November 2023 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1477359/concerns-media-investment-advertising-united-states/
eMarketer. "Leading concerns for media investments in 2024 according to ad investment decision-makers in the United States as of November 2023." Chart. June 27, 2024. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1477359/concerns-media-investment-advertising-united-states/
eMarketer. (2024). Leading concerns for media investments in 2024 according to ad investment decision-makers in the United States as of November 2023. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1477359/concerns-media-investment-advertising-united-states/
eMarketer. "Leading Concerns for Media Investments in 2024 According to Ad Investment Decision-makers in The United States as of November 2023." Statista, Statista Inc., 27 Jun 2024, https://www.statista.com/statistics/1477359/concerns-media-investment-advertising-united-states/
eMarketer, Leading concerns for media investments in 2024 according to ad investment decision-makers in the United States as of November 2023 Statista, https://www.statista.com/statistics/1477359/concerns-media-investment-advertising-united-states/ (last visited September 27, 2024)
Leading concerns for media investments in 2024 according to ad investment decision-makers in the United States as of November 2023 [Graph], eMarketer, June 27, 2024. [Online]. Available: https://www.statista.com/statistics/1477359/concerns-media-investment-advertising-united-states/