According to a consumer survey on streaming habits conducted in 2024, a majority of respondents in India, just under 80 percent, preferred personalized ads on streaming services. Of this, 30 percent of respondents preferred these ads to be based on viewing habits and personal data.
Consumer preference for ads on streaming platforms in India in 2024
Characteristic
Share of respondents
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The Financial Express (India). (June 27, 2024). Consumer preference for ads on streaming platforms in India in 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1477344/india-streaming-ad-preferences/
The Financial Express (India). "Consumer preference for ads on streaming platforms in India in 2024." Chart. June 27, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1477344/india-streaming-ad-preferences/
The Financial Express (India). (2024). Consumer preference for ads on streaming platforms in India in 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1477344/india-streaming-ad-preferences/
The Financial Express (India). "Consumer Preference for Ads on Streaming Platforms in India in 2024." Statista, Statista Inc., 27 Jun 2024, https://www.statista.com/statistics/1477344/india-streaming-ad-preferences/
The Financial Express (India), Consumer preference for ads on streaming platforms in India in 2024 Statista, https://www.statista.com/statistics/1477344/india-streaming-ad-preferences/ (last visited July 22, 2024)
Consumer preference for ads on streaming platforms in India in 2024 [Graph], The Financial Express (India), June 27, 2024. [Online]. Available: https://www.statista.com/statistics/1477344/india-streaming-ad-preferences/